Extreme Displays of Sustainability

Extreme Displays of Sustainability

Worldwide environmental issues and the need to spread awareness about sustainability require urgent action. Collaborative Internet based social networking tools can provided a powerful mechanism to (e.g. Facebook and MySpace), leverage social action and motivate environmentally sustainable behavior changes on the massive scale that is now required. Extreme Displays of Sustainability is an online platform for social and sustainable engagement.  It draws upon recent findings from the science of influence, actualizing rewards, and power of volunteerism and empowerment to provide novel and synergistic elements that are critical to the development of self-motivated sustainable behavior within a broad emergent community.

On line social networks are forming rich communities that have the potential to leverage connections with family, friends, and to connections with like-minded users, and apply them to the pressing need for sustainable action. Extreme Displays of Sustainability (EDS), is a social networking tool that we are developing to motivate individual and group sustainable practices.  This tool will enable people to submit and commit to “challenges” and share their compelling personal stories about setting and achieving their challenges.  It will enable people to  recruit, encourage, and mentor their friends to engage in challenges and group activitie.  Multiple reward structures will be personally tailored to provide actualizing feedback that empowers people to further sustainable and social activity.  Users will have the opportunity to collaborate, compete, recommend, purchase, earn, and donate “carbon points” (and related eco-currencies) that will engage them and facilitate their individual and collective actions. We will blend the concepts articulated in Cialdini’s Science of Influence with those of social marketing and at times, pyramid structures, as mechanisms for users to motivate each other to join and participate in a network of influence. We believe the combination of challenges and rewards, e.g. eco-currencies, will be a strong intrinsically motivating influence, facilitated by the sense of accomplishment, responsibility, and ownership that is engender, through the network’s empowerment of individuals and groups to take on a task, to rise to a challenge, to go beyond their everyday sense of what is possible and to achieve the “impossible” – to engage in extreme displays of sustainability.

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